Strategic Direction & Marketing:
The Pop by Red Aspen
Creating a new line of press on nails designed to engage and attract Gen Z consumers.
Strategic DIrection
Researched trends, social issues, and products of significance to Gen Z, helping better understand the target demographic. Defined the topic of importance: sustainability.
Branding & Product
Designed new product packaging, including brand colors & design elements, and created a mobile-optimized landing page for the launch.
Digital Marketing
Created emails and managed social media strategy for the launch campaign.
Branding & Product
Redesigning Product Packaging
A new, sustainable line of Nail Dashes (press on nails made from recycled plastic) called for new product packaging. I designed a sleek, bold new box template using a combination of Canva and Adobe Illustrator.
